A seven-member 2018 COTTON USA Executive Delegation traveled to the Indian cities of Mumbai, Coimbatore and New Delhi to participate in conferences emphasizing U.S. cotton's quality to Indian textile mill leadership and to conduct meetings with key mill partners. The delegation's visit, coordinated by Cotton Council International (CCI), also visited COTTON USA brand/retail partner stores in those cities. William Bettendorf, CCI's director for South and Southeast Asia, joins us with the details.