The National Cotton Council recently announced details on a new sustainability initiative, the U.S. Cotton Trust Protocol. This program is an integrated data collection, measurement and verification procedure that will document U.S. cotton production practices and their environmental impact. The data is intended to benchmark farmers’ gains towards the industry goals and will provide the global textile supply chain additional assurances that U.S. cotton is produced in a responsible manner. Dr. Gary Adams, President and CEO of the National Cotton Council, joins us with more details.
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