American cotton growers now can join the U.S. Cotton Trust Protocol, a new standard for verifying the sustainability progress of U.S. cotton. As consumers continue to demand eco-friendly products, enrolling in the Protocol will help growers ensure markets for their cotton by demonstrating the sustainability record of American cotton in the global fiber market. The Trust Protocol is hosting live webinar sessions to discuss the importance of grower participation and to guide them, step-by-step, through the enrollment process. Ken Burton, the Executive Director of the Protocol, joins us with more details.